Meet “Team Tumbleweeds”
Justin and Jen Schroer
Publishers/Owners
Two days before Mother’s Day 2021, Justin and Jen officially became the owners of Tumbleweeds. With two toddlers, purchasing the publication was bigger than a sale. Founder, Claudette Sutton passed the torch to the next generation to carry out the Tumbleweeds commitment of being the #1 resource for Northern New Mexico families.
Jen is a C level executive who has a passion for growing local businesses and building community.
Justin is a philanthropic professional who excels at stewarding relationships and connecting resources to community needs.
Tumbleweeds Magazine is an opportunity for the Schroer’s to combine their passion and expertise. They will continue Claudette’s tradition of producing a treasured local parent resouce, while navigating parenthood themselves.
Aleta Burchyski, Assistant Editor
Aleta has been editing magazines since 2008, most recently at Outside. She and her husband have been living in New Mexico and enjoying its great outdoors for the past decade, and recently have loved sharing it with their two young sons. When she’s not taking the boys on adventures, Aleta enjoys fly fishing, yoga, and writing fiction.
Andreana Mendoza, Social Media Manager
Andreana has 15+ years of experience upleveling brands in the corporate world. She was a top revenue producer in digital ad tech consulting for independent ad agencies from Hawaii to New York – generating $150M+ over her career. She has built her personal brand to 60k+ followers and generated $200k+ organic revenue using social media.
Jennifer Szpak, Production Manager
Uma Platz Bensak, Marketing Manager
Uma is from Buenos Aires, Argentina, and is Jen & Justin’s former Au Pair. She lived in New Mexico for almost two years taking care of their two kids. Her firsthand experience with family life and childcare, combined with her marketing skills and creativity, makes her uniquely equipped to connect with the magazine’s audience of parents and caregivers.
